BEHIND THE RHYME

TWITCH PARTNER CHANNEL
FOUNDING AND PRODUCTION
CLIENT: TWITCH

Hatched during the pandemic, we launched the Behind The Rhyme channel as an outlet for remote hip hop interviews and DJ content. What it became was a Twitch Partner channel that featured crucial racial conversations during the height of the BLM movement, cross-generational hip hop interviews, amazing DJ sets, graffiti-lifestyle entertainment content, LGBTQ focused programming and original virtual music festivals. From our Twitch-shaking cross-over interview with Snoop Dogg and Will Smith, to a personalized message from Barack Obama during our officially sanctioned Democratic National Convention programming, BTR was an amazing place to engage with hip hop culture, live on Twitch.