In the wake of the LA Fires, the independent music community rallied to show support, and Fortress was proud to take part in an unbelievable collaboration of companies, talent, and volunteers.

With the live event spearheaded by IHEARTCOMIX, we worked hand-in-hand to create a livestream broadcast that would help raise awareness, funds and enjoyment. With The Bellwhether in downtown LA donated by Another Planet Entertainment, the event included performances by EDM heavy hitters including Madeon, NGHTMRE, Nightsky, Emo Nite, Ladies of Leisure, Shrek Rave DJs, Sassquatch and so many more.

We created a holistic broadcast that encompassed two performance stages, as well as a host set that was led by Reggie Watts, Jesse Camp, Hannah Rad, Avita Ash, and Samantha Urbani. Featuring interviews with talent, first responders, and a lot of laughs, the broadcast drove to a charity campaign that raised over $70,000 for California Fire Foundation, MusiCares, Anti-Recidivism Coalition and the Pasadena Humane Society.

Fortress also helped establish the distribution channels for the event, bringing in the team at Billboard who lent their YouTube channel to the cause, as well as Veeps, On Air, and Brownies & Lemonade’s Twitch channel.

A truly amazing night, and we have to thank all of the volunteers who donated their time and expertise for such an wonderful cause.